Win a Signed Limited Edition Chris Vermeulen Bucket Hat!

June 25th, 2010

To celebrate Chris Vermeulen’s return to World Superbikes in February 2010, Draggin Jeans manufactured 100 limited edition Chris Vermeulen Draggin Jeans bucket hats. Draggin Jeans is offering two lucky fans the opportunity to each win one of the few remaining hats, signed by Chris Vermeulen himself. All you have to do is visit the Draggin Jeans Facebook Fan Page before Friday 2nd July and in 50 words or less, describe why you love to ride.
MONSTER BUCKET SIGNED
On Monday 5th July the two lucky winners will be announced and contacted to receive their hats.

It is as easy as that. Click here to become a fan and enter the competition!

The C-Evo. The First CE Approved Motorcyle Jean in the World!

May 28th, 2010

Men's C-Evo JeanAfter 5 years of research and development Draggin Jeans has been recognised for producing the first motorcycle jean in the world to receive full CE Approval.

This level of approval is reached only by a handful of motorcycle garments, and never has it previously been granted to a street fashion jean.

This is a fantastic result that we were confident we would receive!

Draggin Jeans is, and always will be, in the business of protecting motorcyclists.

We are dedicated to ensuring that our Draggin Jeans lining remains at the forefront of fibre technology and provides the safest protection. That has always been our promise to those who choose to wear our products and innovation is our key focus.

The C-Evo Jean will be available in June. If you would like to get your hands on a pair of the safest motorcycle jeans in the world, register your interest at your local Draggin Jeans stockist.

What is the CE and what does it mean?

Whilst almost every motorcyclist in the world will have come in contact with the CE mark, many may be unfamiliar with its significance.

CE stands for Conformité Européenne, which is French for “European Conformity”. In the broader sense, the CE logo is a universally recognised symbol of product quality and durability.

You will find the CE mark on high end motorcycle helmets, gloves and armour, and also on quality products like Apple I-Phones, designer sunglasses, Canon cameras, LG computer monitors and HP printers. It denotes products that have undergone stringent testing and certification for sale in Europe and the rest of the world.

The test for CE approval were developed over a period of 15 years through consultation with authorities, industry leaders, scientists and motorcyclists and were specifically designed to replicate the forces experienced by motorcyclists during an off. They are standardised, repeatable, independently applied, and are internationally recognised as the most appropriate tests for determining whether motorcycle products are fit for purpose.

The particular standard that applies to jackets, trousers and one-piece or divided motorcycle suits is EN 13595, Parts 1 – 4.

Part 1 describes the general requirements of the materials used in the product and the specific zones subject to varied testing. For example, those areas of a product most likely to experience heavy and prolonged contact with the road are required to provide a significantly higher level of protection than those less likely to come in contact with the road surface. Design specifics also dictate the measures that must be taken to prevent the product moving on the body during an accident.

Testing Abrasion Resistance

To test abrasive resistance, a section of the product is mounted on a hinged arm that is then released onto a constantly moving abrasive belt. The test continues until the sample is abraded through, whereupon the time taken from contact to perforation is recorded. This test has featured heavily in Draggin Jeans advertising and for urban riding certification requires products to last more than 4 seconds at all of the key contact areas. Draggin Jeans tested at 4.4 seconds. We are yet to test a competitive product that goes anywhere near passing the same requirement.

Testing Burst Strength

To test for burst strength, a small sample of the product is securely mounted to the top of a metal cylinder. Below the sample is a flexible membrane behind which water is pumped. The membrane distends, placing increasing pressure on the test specimen until, eventually, it fails. The water pressure at the point of failure is recorded.

Testing Tear Strength

Part 4 is a test for impact cut resistance and provides a “double-check” on the suitability of materials, as sharp impact can negatively affect a product’s other protective qualities. To test for impact cut resistance a standardised blade is dropped from a specified height onto the test segment and the depth of penetration of the blade is measured.

All of the CE Tests are simple in design, yet very effective in outcome. They all feature minimum requirements which are applied strictly and consistently. Furthermore they are not “material specific”; therefore denim products are held to exactly the same minimum standards as those applied to leathers and synthetics. The result is a series of standardised tests that provide a comparable and recognisable benchmark.

To see the CE test in action, click here
To see more of the Men’s C-Evo jean, click here
To see more of the Women’s C-Evo jean, click here

Draggin Jeans Appoints The Key Collection in the UK

May 19th, 2010

Draggin Jeans is extremely proud to announce that The Key Collection at Fowlers will now be distributing Draggin Jeans in the United Kingdom. With an amazing reputation for service and support, The Key Collection will compliment Draggin Jeans’ position as market leader and ensure the brand’s continued growth.

Draggin Jeans has had great success in the United Kingdom, however Fiona Mackintosh, Draggin Jeans General Manager, decided it was time to shake things up.

“The market is moving and we need to move with it. We are proud of what we have achieved to this point. However to grow and really serve our UK customers some things had to change. The Key Collection has a brilliant reputation in the industry. Known for prompt delivery and exceptional service, we have no doubt that existing and potential UK retailers welcome this change with open arms.”

Draggin Jeans has acknowledged that this change represents more than a simple shift in distribution relationships. Appointing The Key Collection is a strategic move by the Company to strengthen retail partnerships and address niggling stock concerns. Sasha Fowler, The Key Collection’s Sales and Marketing Manager, is equally excited about the new relationship.

“We have had our eye on Draggin Jeans and are pleased to now be working with such a respected brand. We are confident that with our companies working together we will grow sales and ensure Draggin Jeans maintains its position as the number one motorcycle jean in the UK.”

In the last year Draggin Jeans has taken huge steps to revolutionise the industry. In 2009 the Company introduced Dyneeema®, the World’s Strongest Fiber™, and the most progressive fashion jeans on the market, the Slix™. Furthermore, in June of this year Draggin Jeans will release the most protective motorcycle jean in the World, the C-Evo™. The C-Evo™ is the first motorcycle jean in history to ever obtain full CE approval and represents a huge step in the evolution of casual motorcycle protection.

“Innovation is the key to our success. The Draggin Jeans promise has always been to enhance the pleasure and safety of motorcycling and recent changes will only hasten our momentum towards even more exciting future developments and innovations.”

The Key Collection will immediately commence distributing Draggin Jeans and may be contacted via the following:
Fax: 0117 972 5574
Phone: 0117 971 9200
Email: info@thekeycollection.co.uk
Web: www.thekeycollection.co.uk
Key

International Female Ride Day Begins in the West

May 4th, 2010

Most would now be aware of International Female Ride Day (IFRD) and its founder, Vicki Gray of motoress.com. IFRD has inspired clubs all over the world to organise social rides to raise funds for their own designated charities. The girls in Western Australia got the party started on Saturday 2nd of May, riding to raise funds for a local women’s refuge run by the Patricia Giles Foundation.
Cruisers, sportbikes, scooters and everything in between were involved in this celebration of women on bikes and the freedom of the road. Congratulations to Jenna Bigg and the other ride organisers for puting such a great day together.

draggin1

Keep an eye out for an IFRD ride in your area. For more details visit www.motoress.com.

As always, Ride Safe.

As the rain starts to fall think Oilskins

April 27th, 2010

Draggin Jeans offer a comfortable, stylish jean that delivers unmatched abrasion protection, as well as shelter and comfort from unpredictable Australian weather. Resistant to rain, wind and snow, Draggin Jeans Oilskins are a worthwhile addition to any wardrobe.

In true motorcycling tradition, Oilskins are available only in black and are cut with a straight leg. As with all Draggin Jeans products, the Oilskins are lined with a knitted combination of Kevlar® and Dyneema®, the world’s strongest fiber™. Soft to the touch, breathable, flexible, and non-allergenic, the Draggin Jeans lining takes advantage of Dyneema’s amazing strength to weight ratio (40% stronger than Kevlar and 15 times stronger than steel!) to deliver protective qualities vastly superior to those of basic woven or knitted Kevlar® alternatives.

Draggin Jeans Oilskins are available in waist sizes from 28 through to 44 inches, and feature a long leg with a 34 inch inseam.

At AUD $259 (inc GST), Draggin Jeans Oliskins are an affordable option for almost every wet weather situation.

Draggin Jeans Oilskins are available from all Draggin Jeans stockists and will feature heavily in advertising through April, May and June. (Look for the rider emerging from a car wash?!)

Exciting for the ladies…

March 16th, 2010

Women riders maintain momentum throughout the year by revving up programs in preparation for the 2010 International FEMALE RIDE DAY on May 7th. The globally synchronized day, flagged for the first Friday of May each year, will celebrate its fourth year, highlighting, and promoting women motorcycle enthusiasts around the world.FRD_Motoress

Our man Lukey Luke has done it again!

March 11th, 2010

The Australian Superbike Championship (ASBK) will continue to treat spectators to the on-track antics of LLStunt Entertainment’s factory Triumph Stunt Rider “Lukey Luke”, reconfirming Lukey as the official ASBK Stunt Rider.

2010 will bring some exciting new changes to Lukey’s shows.

“I’ve got a few new tricks up my sleeve this year. They obviously will involve the awesome new Triumph Speed Triple and new Street Triple R but they wont be the only machines I’ll be stunting in 2010. Triumph are really treating me this year… later in the season fans will witness something very special at ASBK rounds. Fans will not be disappointed!”

Lukey Luke has been factory backed by Triumph since 2008, and loves performing for Aussie motorcycle and V8 fans. “I just love riding, love racing, and love performing for all the great ASBK followers at each event. I am really proud to be a part of the series again this year. ASBK is brilliant, and IEG have proved why it is the premier racing series in Australia.”

Lukey says fans will also have the opportunity each round to get up close and personal with the man and his machines at his Triumph LL Stunt tent. Fans can get up close and personal and check out Lukey’s scars, and the the scratches on his bikes, that confirm even the best can’t always keep it upright!

For more information on Lukey Luke see our Draggin Rider profiles or visit: www.llstunt.com.
For more information on the 2010 Viking Australian Superbike Championship visit: www.asbk.com.au.

Booth at Indy Expo US

February 5th, 2010

Visit Booth 5707 at Indianapolis Dealer Expo next week Feb 12 – 14.

26 days til the World Superbikes at Philip Island…

February 1st, 2010

Every one at Draggin is really excited about the upcoming World Superbikes!
Chris Vermeulen will be riding with his new Kawasaki team…
Draggin Jeans will be launching some new merchandise…

Don’t be fooled…

January 29th, 2010

Draggin Jeans is, and always will be, in the business of safeguarding motorcyclists. We are dedicated to ensuring that the Draggin Jeans lining remains at the forefront of fibre technology and provides the safest protection available.
That has always been our promise to those who choose to wear our products.
It is in keeping this promise, that Draggin Jeans is the first and only motorcycle apparel business in the world to develop a lining that incorporates DYNEEMA,® the world’s strongest fiber.™ And this is why Draggin Jeans has the only motorcycle jean in the world to have a lining that passes the stringent level 1 CE abrasion, burst and tear resistance standards.
We are very proud of this so we hope you are too! These results are independently undertaken and exist as further proof of the differences in the quality of products being sold.
The reason we are sharing this information with you is because many motorcyclists are becoming increasingly concerned with the quality of other so called “protective” products entering the market. These products claim to be protective, (a word you can’t even use unless you have passed CE standards) however offer very little abrasion, burst or tear resistance.
We recommend you be careful when selecting.
Draggin Jeans promise is to always do what is best for motorcyclists.