The Australian Superbike Championship (ASBK) will continue to treat spectators to the on-track antics of LLStunt Entertainment’s factory Triumph Stunt Rider “Lukey Luke”, reconfirming Lukey as the official ASBK Stunt Rider.

2010 will bring some exciting new changes to Lukey’s shows.

“I’ve got a few new tricks up my sleeve this year. They obviously will involve the awesome new Triumph Speed Triple and new Street Triple R but they wont be the only machines I’ll be stunting in 2010. Triumph are really treating me this year… later in the season fans will witness something very special at ASBK rounds. Fans will not be disappointed!”

Lukey Luke has been factory backed by Triumph since 2008, and loves performing for Aussie motorcycle and V8 fans. “I just love riding, love racing, and love performing for all the great ASBK followers at each event. I am really proud to be a part of the series again this year. ASBK is brilliant, and IEG have proved why it is the premier racing series in Australia.”

Lukey says fans will also have the opportunity each round to get up close and personal with the man and his machines at his Triumph LL Stunt tent. Fans can get up close and personal and check out Lukey’s scars, and the the scratches on his bikes, that confirm even the best can’t always keep it upright!

For more information on Lukey Luke see our Draggin Rider profiles or visit: www.llstunt.com.
For more information on the 2010 Viking Australian Superbike Championship visit: www.asbk.com.au.

The Draggin Jeans revolution continues to gain momentum with the talented “Lukey Luke” joining Draggin Jeans’ growing list of world class riders. The tattoo clad, Melbourne based motorcyclist brings with him an undeniable stunting talent, an extremely professional outlook and a growing fan base in Australia and abroad.

“I’ve worked extremely hard to build my profile and am continuing to get bigger and bigger every day. I take my business and future very seriously and am stoked to join the Draggin Jeans team”

Draggin Jeans has a long stunting history and draws its name from the famous Drag Test™ performed by the company’s CEO over 13 years ago. However it was the company’s dedication to safety and its reputation as being a true Australian success story that originally appealed to the young stunt rider.

“Everyone in the industry knows Draggin Jeans, and acknowledges that they have a great product. I’ve grown up with the brand and watched it progress to where it is today. Being Australian made and owned, this is the only jeans brand I want to associate myself with.”

2009 has been a year of momentous change for the Australian company and 2010 is destined to be another year of growth and diversification. General Manager, Fiona Mackintosh, promises that the changes seen in 2009 represent only the tip of the iceberg when it comes to the company’s vision for the future.

“This year we released the most revolutionary jean to the market, the Slix. We also drew on the amazing qualities of Dyneema® the world’s strongest fiber™ to be the first casual brand in the world to pass the CE tests for highway riding. And now we have welcomed one of the most exciting stunt riders in the world to our team. Let’s just say that our sights are set even higher for 2010.”

Whilst Fiona is reluctant to give too much away, she has confirmed that 2010 will see the company continuing to advance both rider fashion and safety technology.

“We already have new fashion products in the pipe line and have set our sights on exciting new markets. We will be working closely with all of our riders, from Chris Vermeulen to Lukey Luke to our junior riders to add to our existing range and remain the world leader. Keep an eye out for new products, new brands and new additions to the Draggin Jeans team.”

Lukey Luke adds another exciting dimension to the Australian brand and definitely complements the future of the company. Lukey Luke’s pretty comfortable with living on the edge.

For more information on Lukey Luke go to www.llstunt.com.

Last night Draggin Jeans attended the awards dinner for MRRDA series at Phillip Island Golf Course. Paul Edwards (Woody), hosted the event and kept every one entertained!
The MRRDA is definitely a place where you can watch young riders develop into fantastic racers. Last night was no exception with so much young road racing talent and some older racers still getting out there too. Draggin Jeans is very proud to be sponsoring two young nippers Brandon Demmery and Zac Zanesco. Well done Zac for winning the nippers series.
It was great to catch up with Mike Jones.
A big thanks to Woody for getting Draggin Jeans involved and making the MRRDA such a success over the last 3 years. The series will definitely miss you!
Draggin Jeans look forward to supporting the MRRDA series again next year and good luck to our boys in their upcoming races!
If you want to get involved check out the website.
http://www.mrrda.com/public/home.html